C.V
Professional Summary
Excellent communicator with strong organisational skills, able to work under pressure and meet deadlines. Willing to undertake new challenges, learn new skills and work independently or as part of a team.
With a flexible and adaptable approach, I thrive in fast-paced environments and have a proven ability to juggle multiple projects whilst maintaining high standards of quality.
As a freelance publicist, I value collaboration and excel at working closely with clients, understanding their unique needs, and customizing strategies to achieve their goals.
I am constantly staying abreast of industry trends, emerging media platforms, and evolving communication strategies to ensure that my clients are at the forefront of the ever-changing media landscape.
Freelance Projects
February 2023 – Present 2023 Freelance Publicist Trivento
Currently hired as a Publicist to help build and promote Trivento the UK’s No 1 Argentinian wine brand. Recent PR campaign includes World Malbec Day 2023 which involved securing 20 national lifestyle and consumer journalists. The event took place at the world-famous Gaucho. Journalists were treated to an evening of wine and food pairing, Q&A with Trivento senior figures and live entertainment.
November 2022 - December 2022 Freelance Publicist Bigger Idea Generation Group
Hired as a Publicist to work on the PMI (Philip Morris International) consumer and lifestyle account. My role involved securing journalists for product trials across lifestyle, consumer and trade titles. I also worked on the Christmas and New Year gift guide campaigns – the main objective was to secure product coverage in national shopping pages.
July 2022 – September 2022 Freelance Publicist Eat The Fox
For the launch of OPPO Reno 8 smartphone series and Champions League sponsorship my role was to secured national media journalist to the UK launch event. My role also included setting up interviews for Ex Chelsea assistant manager Jody Morris. Interviews secure include Daily Mirror and Press Association which appeared on over 140 websites
June 2022 – July 2022 Freelance Publicist MWWPR
Worked on the Team Viewer media event which involved inviting media to the Mercedes factory and F1 Paddock. The Team Viewer event allowed national journalists to experience first-hand how Team Viewer’s remote connectivity and artificial intelligence helps Mercedes solve essential challenges. I also worked on the Secret Sales announcement which involved setting up interviews for the new Chairman Ex Asos boss Nick Beighton
May 2022 – June 2022 Freelance Publicist Kallaway
In this publicist role I worked on Affordable Art Fair and my main focus was to secure national profile slots and Podcast interviews for the CEO and founder Will Ramsay. I also worked on the launch of Japan House London new exhibition – Symbiosis Living Island
March 2022 – April 2022 Freelance Publicist Cut The Bull
Served as a publicist to generate and secure national coverage for Go Boat, Swapfiets and travel company We Road. My role involved pitching features opportunities to national travel and lifestyle publications and setting up profile interviews.
November 2021 – December 2021 Freelance Publicist Ogilvy
Whilst working in the BACARDI press office I was involved in the BACARDI Spiced X Defected presents D-Rum Sessions campaign. My press duties included setting up interviews for Maya Jama and Defected DJ’s. I also worked on the BACARDI Christmas gift guide campaigns.
October 2021 – November 2021 Freelance Publicist Fever
Hired as a Publicist to work on the campaign launch of Succession season 3. To celebrate the return Succession Now teamed up with Heart of Midlothian F.C to announce a Succession inspired football takeover. Media coverage for the Succession season 3 football takeover appeared on Mail online, Daily Mirror, Express and Shortlist. I also worked on the Succession season 3 screening premier press event.
August 2021 – October 2021 Freelance Publicist Manifest
For the launch of Gusto’s Flavourlust pop up food event I was hired to book talent, draft contracts, negotiate talent fee and work with the social team on talent social posts. I also worked on the Logitech product launch - MX Keys Mini Keyboard. My duties for this press event included inviting media for a hands-on session with the Logitech team, media gifting and media release distribution.
May 2021 - August 2021 Freelance Publicist Cow PR
Worked on the Brixton Brewery Bring your Gran for a can event which was a fundraiser for AGE UK Lambeth. Brixton Brewery hosted a 4-day celebration encouraging Londoners to bring their Gran / elderly relative for a can and have a natter over a few beers. Coverage highlights include BBC Radio London live interview (Robert Elms Show) and Time Out London event feature. Other PR campaigns I worked on include Spare room Friends reunion research story which appeared on multiple national news websites and Lunna Cinema summer events.
March 2021 - March 2021 Freelance Publicist Sunny Side Up
In this role I was required to secure lifestyle features and profile opportunities for online fitness platform Feelnoo and Holiday Homes company Shorefield. My PR duties also included drafting press releases and national news sell-in.
July 2020 - September 2020 Freelance Publicist 29 London
Throughout the summer I worked on the Pimm's O’Clock summer campaign which featured Daisy Lowe, Louise Redknapp and Amy Jackson. Coverage appeared on the following news and lifestyle websites
Daily Mail, Daily Mirror, Daily Star and Delish.com.
March 2020 - April 2020 Freelance Publicist MWWPR
For the Sunday Times Best Places to live 2020 guide my main role was to set up national broadcasts interviews and secure online regional coverage. I also worked on the Legends of Apollo event, which involved securing interview opportunities for British Astronaut Tim Peake.
February 2020 - March 2020 Freelance Publicist John Doe
Served as a publicist for the Absolut Vodka London fashion week event Absolut Trash. Up and coming sustainable designers displayed their work on a runway which was constructed from the waste of LFW parties. My role involved securing pre and post coverage for the event and setting up national and regional interviews for the designers. I also worked on the launch of Red Bull BC One Cypher UK Final 2020 publicist duties included writing press releases and pres office.
October 2019 – November 2019 Freelance Publicist Adhesive PR
Publicist role involved securing lifestyle features and interviews for fitness brand Classpass. I also worked on travel and tourism brands Bridge Climb Sydney and LA Tourism. Media duties included business profiling and general press office.
June 2019 – August 2019 Freelance Publicist Ogilvy
For the Bacardi Pass The Beat summer campaign featuring Major Lazer my role was to secured print and online coverage for the music video - make it hot. During my publicist role, I also worked on the Grey Goose Live Victoriously campaign and used my media skills to secure media attendees for the Grey Goose Liberties store media event. Other media duties involved securing coverage for the Grey Goose Covent Garden pop up summer terrace
April 2019 – May 2019 – Freelance Publicist Manifest
Worked on the Ibis music events which involved setting up press interviews for Tom Grennan, securing regional social media influences and inviting the press to attend the intimate music events. I also worked on The Plum Guide account - press office duties included setting up homestay reviews with national lifestyle journalists.
February 2019 – March 2019 – Freelance Publicist TVC Group ( Part of the Economist Group)
Served as a publicist for the launch of Fondation Louis Vuitton / The Collection art exhibition. Global sell in campaign involved securing broadcast coverage in France, England and USA.
November 2018 – December 2018 – Freelance Publicist Edelman
For the launch of Taco bell London, my role was to secure national coverage for the new restaurant openings in London. I was also tasked with securing coverage for the Taco bell Big Ben chime PR stunt.
August 2018 – October 2018 – Freelance Publicist Ogilvy
Worked on the relaunch of Grey Goose La Vanille which involved setting up interviews for the founder of Grey Goose Francois Thibault and brand ambassador Joe McCanta. Other press launches included MARTINI Masters of Aperitivo and St.Germain London Cocktail Week.
June 2018 – August 2018 – Freelance Publicist WE Communications
Served as a publicist for Michael Page Recruitment agency. This summer campaign involved setting up print and online interviews for Michael Page spokespeople. I also created features and wrote press releases.
May 2018 – June 2018 – Freelance Publicist Hill + Knowlton Strategies
Worked on the Cineworld London movie bus tour campaign, which involved securing features with national and trade press. I was also involved in the Honor 10 global launch.
March 2018 – May 2018– Freelance Publicist Stripe Communications
Publicist role involved working on the press launch of John Lewis Home Solutions with Sarah Benny. During my time at Stripe communications I worked across all Merlin accounts which included Madame Tussauds (Royal balcony opening with Georgie Toff) London Eye (Hotel Chocolat Easter press event) and Sea Life London (Amazon Rainforest launch) I also worked on the Frankie and Benny’s Parents Wins Awards event and managed all press interviews for Peter Andre and Billie Faiers who were both ambassadors for this event.
November 2017 – December 2017 – Freelance Account Manager Hill+Knowlton Strategies
Whilst working in the Retail + Leisure team I worked across Cineworld and Westfield accounts. My role involved repurposing press materials, sell ins, regional Cineworld openings and launch events for Westfield.
September 2017 – October 2017 – Freelance PR Manager Fright Nights Thorpe Park
Worked on Thorpe Park’s annual Fright Nights event which involved managing celebrity interviews and press on the red carpet. I also set up interviews for actor Tobin Bell (Horror movie SAW) and arranged the photocall opportunity for Kate Moss who visited Thorpe Park.
August 2017 – September 2017 - Publicist Freelance WE Communications
Served as a Publicist to launch the Kaspersky Data Dollar pop up store. Working with street artist Ben Eine, the thought-provoking concept encouraged art fans to exchanged personal for exclusive artwork.
June 2017 – July 2017 - Publicist Freelance Sassy Films
Worked on the Jaguar XF Sportbrake car launch, which involved setting up interviews for Anthony Joshua, Andy Murray and Tim Henman. In this role, I secured UK coverage for the Jaguar XF Sportbrake global launch.
August 2016 – February 2017 - Publicist Freelance Nickelodeon
Whilst working in the UK press department I was involved in the first-ever UK SLIMEFEST. Throughout the SLIMEFEST music event, I was responsible for setting up interviews for music artists and celebrities.
During my publicist role, I also worked on the award-winning PAW Patrol, Nick Kicks and the press Junket for The Thundermans. I also collaborated with other internal departments, including marketing digital and consumer products.
April 2016 – June 2016 - Entertainment Publicist Freelance FEVER
My publicist role involved liaising with entertainment journalists and broadsheet TV editors to create features for Sky Box Sets, and NOW TV Box sets. I worked across Game Of Thrones, Billions and Sex and The City Box Set. I created national press features for the launch of the action-adventure game Uncharted 4 Sony PlayStation 4. I also worked on and secured national coverage for the new Warner Bros Harry Potter Privet Drive studio tour.
December 2015 – March 2016 - Publicist Freelance Taste PR
Launched the latest Bioglan Superfoods Skinny Greens three-step, weight wellness programme.
The campaign launch featured Lucy Watson as the main spokesperson, which involved setting up press interviews. I also worked across the Merchant Gourmet healthy eating campaign that was timed to capitalise on the New Year new you season.
September 2015 – December 2015 - Publicist Freelance Amazing Media
Worked mainly on Budweiser Budvar 120 years campaign and the restaurant launch of MEAT liquor Islington. This involved reaching out to national press and lifestyle blogs to promote the second installation of Budweiser Budvar Tank beer.
August 2015 – September 2015 – Publicist Freelance Frank PR
Worked on the latest Lucozade campaign Find Your Flow that involved setting up stunt basketball shots around London. Securing national coverage for the relaunch of Orangina. Other press launches included Denise Van Outen’s Extreme Weight Loss documentary.
January 2014 – July 2014 - Entertainment Publicist Freelance Aim Publicity
Managing press campaigns for TV and film DVD releases which include, Frankenstein: The True Story, Line Of Duty, This Is Jinsy, The Smoke and The Call Centre My entertainment publicist role also involves, arranging photo shoots and cast interviews for the national press.
August 2013 – November 2013 – Entertainment Publicist Freelance Neil Reading PR
Served as a Publicist to launch West End musical The Commitments and TheIllusionists. I also managed Jason Mannford’s UK tour, which involved setting up national press and TV interviews.
October 2012 – May 2013 – Entertainment Publicist Freelance Impressive PR
Worked in the press office as part of a dedicated and professional PR team in delivering a high-quality public relations service. A roster of comedy acts, TV actors and music stars included Louis CK, Christian O’Connell, Paul Tonkinson, Bradley Walsh, Tom Stade, Zoe Lyons, Kerry Godliman. and The Osmonds I also worked on comedy and music festivals such as The Edinburgh fringe and The Isle Of Man Festival. In this role, I was handling media queries and constantly liaising with journalists and other media contacts.